Godiva Fined $15M Settlement Over Misled Consumers Allegations

Godiva Fined $15M Settlement Over Misled Consumers Allegations

Introduction

Godiva, an international Belgian chocolate manufacturer has agreed on a $15 million settlement as the U.S. consumers alleged that the brand misled the users. As per the court documents, the plaintiffs allege that the company is misguiding the consumers as a majority of Godiva chocolate's production takes place in Pennsylvania, whereas the company's slogan "Belgium 1926” made the users believe that it is made in Belgium. It is not the first incident that the company has faced such a lawsuit regarding misleading information. Many consumers have sued the company on similar allegations in the past, as the company rigidly advertises that all its products are made in Belgium. As per the reports, the company is ready to pay a settlement of $15 million. It is also notified that anyone who has bought Godiva chocolate after January 31, 2015, in the United States would get &1.25 per Godiva chocolate product as a settlement. The agreement is yet to get approval from the jury.