Electronic cigarettes, popularly known as e-cigarettes, e-cigs, or vape pens, are devices that resemble the practice of common tobacco smoking. The device is electrical in nature and mostly consists of a power source such as a battery, a heating element, an atomizer, a mouthpiece, and a place to hold a liquid such as a cartridge or a tank.
E-cigarettes are classified as electronic nicotine delivery systems (ENDS), and most of the versions are reusable. It comes in various designs, and some resemble regular cigarettes, cigars, pipes, pens, USB sticks, and other everyday items.
How Does It Work?
The atomizer present in the device transforms the e-liquid, fluid present in the cartridge, into an aerosol, commonly called vapor. It is either activated by taking a puff or pressing a button. The aerosol is inhaled by the users into the lungs, and the bystanders can also breathe it when exhaled.
The use of an e-cigarette is often termed as "vaping." The aerosol consists of nicotine, an addictive central nervous system (CNS) stimulant found in regular cigarettes, cigars, and other tobacco products, flavorings, and other chemicals. The composition varies and is influenced by several factors, which also includes user behavior.
Harmful Composition Of Aerosol:
Volatile organic compounds
Heavy metals such as nickel, tin, and lead
Ultrafine particles that can be inhaled deep into the lungs
Flavoring such as diacetyl, a chemical linked to serious lung disease
JUUL is the most popular e-cigarette in the U.S. manufactured by Juul Labs, Inc., an American electronic cigarette company. The company holds 97 percent of the e-cigarette market, and the rest is covered by Vuse, MarkTen, Blu, and Logic. Around 75 percent of all e-cigarettes sold in the U.S. are manufactured by Juul.
The company entered the market in 2015, and as per the Centers for Disease Control and Prevention (CDC), each JUUL pod contains a nicotine level of 20 regular cigarettes, which is higher than other e-cigarettes. JUUL is popular among teens and young adults due to its sleek design and nicotine level. Due to its dominance, the term Juuling is also popular among users.
The design of the Juul e-cigarette is similar to a USB flash drive. It is immensely popular among teenagers in the U.S.A. As per a study 9.5% of teenagers aged 15–17 and 11% of young adults aged 18–21 currently use Juul, and that teenagers age 15–17 are 16 times more likely to be Juul users than 25–.34-year-olds. Its high-tech designs and variety of flavours add to its popularity among the youth.
JUUL accounts for over 70% of the US e-cigarette market in the U.S. Its sales increased by 700% in 2016. The company entered the international market in May 2018 by introducing the product to Israel, but later the country's Ministry of Health banned the product citing public health concerns. Later on, the company launched its products in Canada, Russia, South Korea, Ireland, Ukraine and many more countries.
JUUL is heavily marketed on social media via Instagram. The company's marketing strategy is even criticized as it mainly focuses on the youth. The U.S. Food and Drug Administration (FDA) has even asked the company to provide documents about the design and marketing of the Juul, research on the safety of the products, and whether certain features of the device's design appeal to specific age groups.
The FDA sent letters to Juul Labs and the manufacturers to lay out their plans to address widespread youth use of their products among the youth. FDA also sent over 1,300 warning letters to stores that undercover investigators had found to be selling Juul and other e-cigarettes to minors, and issued 131 fines ranging from $279 to $11,182. In response to the FDA's request, JUUL stated that it will look into the concern and take necessary measures. In September 2018, the officials of the FDA made an unannounced inspection at the JUUL headquarters and seized thousands of pages of documents on Juul Labs' marketing practices.
The city of San Francisco passed legislation banning the sale of e-cigarettes online as well as offline, and a separate ordinance preventing e-cigarette manufacturers from occupying the city-owned property in June 2019.
Common Side Effects:
Shortness of breath
Dry mouth and throat
Mouth and throat irritation